Sony Ericsson to send Filipino flag bearer to 2010 FIFA World Cup™

Sony Ericsson FIFA World Cup 2010


Sony Ericsson to send Filipino flag bearer to FIFA World Cup™

A Filipino child will get the chance of a lifetime to experience the 2010 FIFA World Cup™ live on the pitch in South Africa . Sony Ericsson has opened a video competition that will bring the country’s first FIFA flag bearer to a FIFA World Cup™ match in July, marking the first time the country will participate in the global sports event.

The competition dares Filipino children aged 10-16 years old to creatively answer in a 30-60 second video, “Why I deserve to win the Sony Ericsson Search for the FIFA World Cup™ flag bearer.” Act, dance, illustrate, sing or perform your reasons on the video. Or show off your best football moves to impress the judges. Get family and friends and play around, do fancy footwork or put on some Shakespeare. Just remember to have fun and use your imagination. Contestants can submit as many entries as they want. Video entries are accepted at from now until March 25, 2010.

Starting March 28, 2010, five videos will be shortlisted for a new and final round of voting. The five finalists will each win the Sony Ericsson Kita, the gesture gaming phone wonder with 5-megapixel camera, photo geo-tagging, Net access, high quality media player and stereo speakers.


Sony Ericsson will let the public decide which child should carry the FIFA flag before thousands of spectators around the world in one of international sports’ most exciting events.

“Sony Ericsson was designated an official FIFA World Cup™ partner in 2008, allowing us this tremendous opportunity to participate in this unique way. This will be the first time for the Philippines to participate in a FIFA World Cup™ event so we are inviting Filipino children to try out and give it their best,” said Dennis Manzano, Sony Ericsson General Manager.

Contestants can also upload their videos from the Sony Ericsson exhibition ongoing in SM City Cebu until March 26.

The winner, together with his parent or guardian, will fly to South Africa complete with hotel accommodations and pocket money. In an inspiring moment at the semi-finals, the winner will walk the pitch with other young flag bearers and watch a thrilling FIFA World Cup™ semi-finals match firsthand.

Visit to learn more. Registered voters on the site also get a chance to win the exclusive Sony Ericsson Team Pilipinas shirts. The winner will be announced on April 20, 2010.


  1. How did she get those votes? And she looks like she knows nothing in football but she won the contest. Wow! Interesting contest. Next world cup in 2014 we will send a young ballerina through this contest or maybe an ice skater and they will be great endorsers of the beautiful game in the Philippines. Ha ha! No wonder football/soccer is not popular in the country…. because of the wrong promotion of the sport.


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