adidas Unveils the Squat-Proof Optime Collection – Built for Strength, Style, and Confidence

adidas is changing the game with its SS25 Optime Collection—squat-proof leggings designed to boost confidence in and out of the gym.

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From crushing leg days to casual coffee runs post-workout, adidas is bringing a game-changer to the gym scene with its latest SS25 Optime Collection—a line of squat-proof leggings and shorts designed to give athletes the confidence to move without limits.

Squat-Proof, Confidence-Boosting Gear

Ever felt that slight hesitation when squatting at the gym, wondering if your leggings are holding up? You’re not alone. A study commissioned by adidas found that three-quarters of gym-goers have experienced clothing issues during workouts, leading to distractions and even “gymtimidation.” To help athletes focus on their goals rather than their gear, adidas has introduced Optime—engineered for complete coverage, support, and unrestricted movement.

A Collection Backed by Strong Women

Leading the launch of this new collection is none other than Antonela Roccuzzo, entrepreneur, philanthropist, and fitness enthusiast. Joining her are powerhouse athletes like CrossFit champion Laura Horvath and fitness coach Julie Jaws Nelson, all putting the collection to the ultimate test.

This launch also comes at a time when strength training is booming in popularity, particularly among the next generation of athletes. With this in mind, adidas has worked with Les Mills and Tonehouse instructors to ensure that the SS25 Optime Collection delivers on its promise—reliable, durable, and built for serious movement.

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The Tech Behind the Comfort

Beyond its sleek and stylish design, the SS25 Optime Collection is all about performance. Here’s what makes it stand out:

🔹 ADIMOVE 2.0 & Lycra Sport Material – Offers squat-proof coverage with 4-way stretch and shape retention for long-lasting support.
🔹 CLIMACOOL Technology – Keeps you cool and dry with moisture-wicking fabric, perfect for sweaty lifting sessions.
🔹 High Waistband & Secure Side Panel – Provides a sculpted fit that stays in place while allowing freedom of movement.
🔹 Eco-Friendly Materials – Crafted with recycled fabrics, making sustainability part of your fitness journey.

Where to Get It

The SS25 adidas Optime Collection is dropping on January 14, 2025 and will be available in select retail stores and online at adidas.com.

Whether you’re hitting new PRs at the squat rack or just looking for ultra-comfy activewear that moves with you, this collection is set to be a must-have for strength lovers everywhere.

🔥 Ready to level up your training? Let us know your thoughts in the comments!

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