Launch of Adidas SUPERNOVA RISE: A Blend of Style and Comfort

Adidas elevates running footwear with the launch of SUPERNOVA RISE, blending advanced technology with stylish comfort.

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Adidas proudly announces the latest evolution of its SUPERNOVA franchise: the SUPERNOVA RISE. Tailored to meet the specific needs of male and female runners, this innovative shoe combines a redesigned upper, the groundbreaking Dreamstrike+ midsole, and an advanced Support Rod System for supreme comfort and support.

In-depth research involving 1,300 female runners helped adidas understand the critical role of comfort in running shoes. This led to the development of Dreamstrike+, a foam inspired by the technology used in the ADIZERO series, now re-engineered for even greater comfort. Depending on the model within the SUPERNOVA series, Dreamstrike+ varies in application, providing tailored cushioning to each runner’s needs.

JT Newcomb, Category Director of adidas Running Footwear, shares their vision: “Revitalizing the Supernova line is about enabling more people to enjoy running. Comfort emerged as a key factor from community feedback, and we’ve dedicated ourselves to creating a range that addresses this crucial aspect.”

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The SUPERNOVA RISE and SUPERNOVA SOLUTION feature the Support Rod System, designed to mimic foot physiology for optimal support and stability. Each model offers unique benefits, with SUPERNOVA SOLUTION’s dual middle rods providing extra support.

Additional features, like the Comfort Heel Fit and engineered sandwich mesh, cater to diverse runner requirements, ensuring a snug, comfortable fit.

The SUPERNOVA RISE debuts in a bioluminescence-inspired colorway of Black and Aurora with Semi-Green Spark accents. Priced at PHP 7500, it will be available globally from December 1, 2023.

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