Adidas Unveils SWITCH FWD: A Revolution in Running Shoe Technology

Adidas introduces SWITCH FWD, a running shoe designed to convert every stride into smooth, forward motion.


MANILA, PHILIPPINES – Today, Adidas makes another leap in athletic footwear with the introduction of SWITCH FWD, a groundbreaking running shoe designed to redefine the running experience for athletes of all skill levels.

Armed with Forward Motion Technology, SWITCH FWD employs a uniquely designed EVA compound midsole containing voids that transfer an athlete’s weight into forward momentum. The result is a running shoe that delivers unparalleled performance, converting every stride into smooth, forward motion. The TPU plate works in tandem with the EVA midsole to ensure stability and cushioning during this process.

Mili Seiffert, Global Product Manager at Adidas Running, expressed the brand’s dedication to innovation: “It’s taken years of rigorous testing with athletes from various skill sets to achieve this technology. It’s a triumph of innovation and speaks to our relentless ambition to introduce new running shoe technology.”


Further enhancing the shoe’s functionality is a lightweight Continental™ outsole that offers superior grip in all weather conditions. The shoe also features an engineered mesh upper with strategically positioned windows for maximized breathability.

Available in white and silver violet with lucid lemon detailing for women, and white and wonder blue with lucid lemon accents for men, SWITCH FWD is priced at PHP 8500. The shoe is available for purchase through the Adidas app, online and in retail stores.


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