ASICS Opens Biggest Flagship Store in Southeast Asia

ASICS, the Japanese sportswear brand, has just opened a new concept store in Glorietta 2, Makati City.


ASICS, the Japanese sportswear brand, has just opened a new concept store in Glorietta 2, Makati City. The store will offer a wide range of footwear, apparel, and accessories for sports enthusiasts, covering Performance Run, Core Performance Sports, and Sportstyle categories.

To celebrate the grand opening of the 457 sqm store, brand advocates, athletes, and friends of the brand gathered for an exclusive event. Guests, including Gazini Ganados, Kathleen Paton, Kirk Bondad, and Jefferson Lo from Pinoy Fitness, had the chance to shop the latest Spring Summer 2023 Collections and experience some of the store’s key features.

These included a 3D Foot ID Scanner, equipped with advanced 3D Foot Mapping System, providing customers with insights into their feet and running style to help them find the perfect pair of shoes.

The store also offers locker rooms and shower areas exclusively for members of the ASICS Running Club (ARC). The ARC is an inclusive running group for both seasoned and casual runners, led by Coach Precious Que and Coach Jasper Tanhueco. They hold sessions every Wednesday at ASICS Bonifacio Store and the last Sunday of every month at ASICS Glorietta Store.


Members can enjoy exclusive perks, including store vouchers, limited edition ASICS merchandise, and invitations to exclusive events. To join, interested individuals can register through the link on ASICS Philippines’ Instagram and Facebook accounts.

In addition, ASICS will be launching the OneASICS™ Loyalty Program this April, which will reward customers with points for every purchase. These points can be redeemed for members-only benefits, such as birthday bonuses, early access to sales, and more.

Customers can shop the latest Spring Summer 2023 arrivals at the store, including the new GEL-NIMBUS™ 25, designed for everyone to experience the uplifting power of running on the body and mind. The shoe features the new PureGEL™ technology, which is softer than previous GEL™ technology, providing the softest landings to date.

Other highlights of the SS23 collection include the GT 2000 11 TR, METASPEED+, and the GEL-CUMULUS 25 for the running category, the EX89, Cutting Room, and the GEL-NYC from the Nagino collection for the sportstyle category. Stay updated on product releases and news from ASICS by following their Facebook Page and Instagram account.


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