Adidas KOTR 2011 – Things to Know – October 23, 2011

[ad#square-middle]Adidas KOTR 2011 Poster

I was fortunate enough to be able to attend the Press Launch for the 2011 Adidas King of the Road (KOTR) 2011 happening on October 23, 2011 at Fort Bonifacio Global City. Wondering why the Launch is 7 months early? Here is Why…

Adidas King of the Road (KOTR) 2011
October 23, 2011
Fort Bonifacio Global City
5K / 16.8K / 21K
Organizer: RunRio

Those who weren’t able to join us at the KOTR Kick-Off, please come down to adidas Philippines 14/F Fort Legend Tower 3rd Ave cor 31st street BGC, Taguig City today Oct 21, from 11am-8pm only and on Saturday, Oct 22, 10am-4pm only. Please bring all requirements. See you!


1. A limited number of race slots across ALL CATEGORIES are now AVAILABLE again ONLINE (paid with Visa/MasterCard credit/debit cards only), while race slots last. ONLINE Registration may close without prior notice when race slots run out.

2. PREPAID RESERVATION (paid with cash only) across ALL CATEGORIES will be made AVAILABLE again on SELECT DAYS at the 14 adidas RUNNING STORES: Sept 2-4, Sept 10-11, Sept 16-18, and Sept 24-25 during store hours and finally, on Sept 26-30, Prepaid Reservation will be available from 5pm until store closing only. We may cancel selling of Prepaid Reservation before Sept 30 without prior notice when race slots run out.

Online Registration Now Open!
Adidas King of the Road 2011 – Online Registration


Attention all runners, adidas is extending the King of the Road 2011 Online Registration from September 1 -10. Race bibs on the other hand won’t be personalized due to last-minute time constraints.

Things to Know about KOTR 2011
1. Adidas KOTR 2011 will be held in 5 countries and will culminate in an ultimate championship race here in the Philippines on Oct. 23, 2011 with targetted 20,000 participants

– Adidas KOTR Thailand – May 15, 2011
– Adidas KOTR Singapore – August 28, 2011
– Adidas KOTR Indonesia – September 25, 2011
– Adidas KOTR Malaysia – October 2, 2011
– Adidas KOTR Southeast Asia Championship 2011 Philippines – October 23, 2011

* Winners of each of the other four countries will qualify for an all-expense paid trip to the Philippines to compete for the Asia Championship.

2. Adidas KOTR 2011 has a theme titled ‘Colours’ represented through the variety of different coloured adidas singlets each participant can wear. The event can become the most colorful event of the year.

Adidas KOTR 2011 Men’s Singlet
KOTR 2011 men's singlets
Adidas KOTR 2011 Women’s Singlet
KOTR 2011 Women's singlets

3. Adidas KOTR 2011 removed the 10K category and replaced it with a Unique 16.8KM route instead to increase the challenge catered to social and serious runners alike!

Adidas KOTR 2011 – 5K Race MapAdidas KOTR 2011 - 5K Race Map
Adidas KOTR 2011 – 16.8K Race Mapadi kotr 2011 race map FA
Adidas KOTR 2011 – 21K Race MapAdidas KOTR 2011 - 21K Race Map

4. Registration will be available Online and in all Adidas and Participating Outlets Nationwide from June 1 to August 31, 2011.
– Adidas Alabang Town Center
– Adidas Eastwood City
– Adidas Gateway Mall
– Adidas Glorietta 3
– Adidas Greenbelt 3
– Adidas Powerplant Mall
– Adidas The Fort
– Adidas Shangri-la Plaza Mall
– Adidas SM Mall of Asia
– Adidas SM Megamall
– Adidas SM City North Annex
– Adidas Trinoma

5. adidas King of the Road 2011 – Medal Designs! For all categories


6. Finally, How much would it cost?! Registration Fee for the race event is:
5K – PHP 1,050.00
16.8KM – PHP 1,300.00
21KM – PHP 1,050.00

FREE RUN PROMO: Register in the 12 running zones 4 provincial running zones and buy worth (5,000 – 50% OFF) and (7,000 – FREE) you get a Limited Edition Singlet and KIT.

Other Highlights:


The event was also hosted by Boys Night Out! at NOON time and Tessa Prieto! and graced by several celebrities like Richard Herrera, Richard Hardin or TARA 4, Kelly Misa, Amanda Griffin and a lot more…

adidas kotr 2011 celebs
Amazing Race Champions 4
Kelly Misa Adidas

I’m sure everyone is excited! Stay tuned for future updates about the upcoming Adidas King of the Road (KOTR) 2011!


  1. Naku..isip-isip muna kung sasali…kung finishers ka at alam mong mababawi yung reg, sali na..pero sa mga gusto lang ng FUN, isip-isip muna…tsaka bakit mahal yung 16.8KM?

    5K – PHP 1,050.00
    16.8KM – PHP 1,300.00
    21KM – PHP 1,050.00

  2. bakit mas mahal ang registration fee ng 16.8k (1,300) compared to 21k(1,050). diba the longer is the distance mas expensive?
    unang mauubus ang slots the 21k.


  3. same question din gusto kong tanungin bakit mas mahal ang reg. fee ng 16.8km kesa sa 21k? nagkamali ba ng type lang yan? bakit expensive? ano ba ang laman ng kit?

  4. Interesting concept ha. If Adidas could bring not just the winners of other SE countries to run the Adidas KOTR finals on October, may chance ito maging destination race dito sa SE Asia, much like the Sundown Marathon sa SG.

  5. Open run daw yung 16.8k, saw it in another blog. Yung mga nanalo sa other SE countries, sagot ng KOTR yung pagpunta nila sa pinas to participate.

    Close run daw yung 5k and 21k, Pinas-based daw yung mga runners na pwedeng sumali.

    Even if Runrio yung mag organize this time around(the maps look familiar), esep esep pa. Daming promises last year that they were not able to keep. Tampo pa rin ako. :P

  6. hala! napangaga ako sa registration fee…ang mahal, sobrang mahal…ano bang meron at ganun siya kamahal. sa sky way din ba ang takbo nito? hahahaha…

  7. This is the aftermath and trend brought by the Condura race. Big time races, of course not naming all of them with the exception so far of Run United 1, tend to follow the rates trended by the Condura Skyway Marathon. Bad omen for the future local races, but still, I’m interested of joining this race. At least, it doesn’t front of any advocacy to justify profiteering. It’s just a discouraging scenario for low-income runners who will sacrifice their earnings equivalent of two to three days. Again, if these skyrocketting fees continue, the future of local races looks bleak for the masses. Perhaps, it’s high time for the government to intervene to regulate the racing events locally.

  8. “international” kasi so I can only guess that they’ll make this run close to “perfect” (if ever that is possible). understandable naman ayaw din naman natin mapahiya..and if the organizers do this right, who knows baka maging tourist attraction na din ang running sa pinas…in the meantime for small time runners like me, hanap na lang ako ng ibang cheaper runs. pede kayang mag sponsor ang Yakult ng quarterly run? hehe.

  9. @Rotech. Bro, I agree with you, intresado pa rin akong sumali. Kakainis kasi,sinimulan ng Condura ng mahal na entry fees. Ayan naggayahan na.

  10. We must think twice. Muntik na akong nalaglag sa upuan ko. International nga sya pero bakit ang Manila at QC nagawa naman nila ng mababa ang reg fee?

  11. I think iba pa din ito sa other existing international marathons. From how the race was described, it will be advertised in Thailand, Singapore, Indonesia, Malaysia, that “Winners of each of the other four countries will qualify for an all-expense paid trip to the Philippines to compete for the Asia Championship”…that means media exposure for the country. I may be wrong (since I’m relatively still new to running) but this is the first time a global brand will do this in Pinas? I think good promotion din ito and I do hope we’ll do everything right. It will also be interesting how we will fare? Pwede na kaya talaga tayo for international runs like in HK or Singapore? And I’m also curious who will be these winners are from the said countries? Will they be locals? or Kenyans pa din? =) Hmm…interesting! If they will look for volunteers, I might sign up hehe.

  12. grabe super mahal! sa registration fee ba kukunin yong roundtrip ticket going to the PHL ng mananalo from other countries?

  13. You know why the press launch was early? Its for us to decide to join or not a hundred times, hihihi.
    Is it correct they are targetting 20K runners? All I can wish that Adidas would take care of the hydration of the runners to avoid the events of their 2010 edition.

  14. * Winners of each of the other four countries will qualify for an all-expense paid trip to the Philippines to compete for the Asia Championship……GUYZ PARA D2 UNG MAHAL N REGISTRATION.

  15. The reg. fee is expensive…by the way,does anyone knows who’s gonna organize this event?
    Hope not the same team from last year KOTR ;-)

  16. IMO din, added expenses pa yung mga talent fee ng mga celebrities na hina hire nila na possible na nakakacontribute sa race fees! takbuhan lang! no need for them!

  17. siguro nga dalawa ang klase ng race:

    1. mahal pero may
    medyo sosyal mga sumasali,
    maraming booths,
    may mga binibigay na flyers,
    may cheering band,
    though marami rin ang kumokontra at daming negative comments na natatanggap.

    2.mura o medyo mura (siguro nasa P200-maximum P400, kahit malayo na distance).
    wala masyadong celebrity endorsers,
    walang banda,
    walang fireworks,
    walang freebies,
    H20 lang sa hydration stations,
    di kagandahan ang singlet
    di sigurado kung may race result
    kung baga ang essentials lang sa isang karera ang focus.

    Meron syempreng nasa gitna/pagitan ng dalawang ito.
    Pero kung papipiliin ako sa dalawa sa itaas, mas gusto ko yung pangalawa.

  18. @Runner. I think you’re right. My point of view is, Adidas should shoulder the cost of bringing the winners from other countries and not pass it on to the local runners. Parang yung Standard Chartered, kapareho na halos ng entry fees locally yung kanila, pero ibang-iba yung pag-oorganize ng event, ginastusan talaga nila out of their funds. Alarming na talaga itong high fees.

    @reydor. Pre, hirap magbigay ng negative comment, ano? Dapat siguro puro positive na lang kasi baka mamisinterpret ng iba. Anyway, nababasa ko sa mga pagitan ng linya ng sulat mo kung ano ibig mong sabihin. Peace to all of us! Sana may murang race na lumabas.

  19. does this mean na “100%” pinoys/pinays lang ang pwede sumali sa 5k at 21k?

    so ung mga kenyans eh dun silang lahat sa 16.8kms together with the winners from the other kotr events

    to be honest, i’d rather go with 21k than spend a little bit more and complete a 16.8kms

    id probably wait for more details on what is instore for runners on why spend P1,3k

  20. @reydor: Sa kabutihang palad pre, kahit papaano mayroon pa namang maganda at standard na running events sa ngayon. kaya lang quarterly naman. Like Subic IM, Manila IM, Cam Sur IM, QCIM to name some. Malayo nga naman…

    I just hope other Cities in Metro mag-sponsor narin ng Int’l Marathon gaya ng iba…

  21. okay ang singlet ah. pero guys, try natin bataan. Bataan run for light of ilac diaz. myshelter foundation! 7k ang prize!

  22. adidas is adidas. its a global brand. its a lifestyle/sports clothing. the kotr itself is a product. we are paying because its “adidas”. this may be harsh but the target market of adidas are Class A, little of B and super little of C. and as always there’s no free in this world or even subsidies. we must accept the fact that adidas is not for everyone so as nike. so if you have the means, join! then sorry if you do not have. sad but true :(

  23. @Justrun/arjective, i very much agree that this a reasonably priced run and for those who have the means and willing to pay. We have lots of runs to choose from… run the event that fits you.

  24. last year’s KOTR was a nightmare for me (hydration issues, etc.) and i wished i ran the st peter’s run instead (ortigas route, reviews said it was fun, tapos with adequate hydration pa!). tapos it was for a worthier cause (bantay bata) and the kicker was, 50 pesos lang and may singlet na kasama!

    kung singlet naman lang ang habol, just join adination to get a discounted, limited edition adidas singlet.

    time out, may discount ba sa adination members?

  25. Kaya siguro mas mahal sa 16k dahil baka mas maraming sumasali sa mga “middle distances” sa mga running event kaya nila minahalan… If the event is too expensive don’t join period… If fitness ang habol mo tumakbo ka na lang sa UP or sa Circle libre pa… Hindi kailangang mag rant bakit mahal…

  26. Kung kaya magbayad sumali kung hindi hindi… rant pa ng rant… Iba naman target participant ng Adidas… It’s a global brand … i think reasonable naman ang price… Kung Otto shoes or Rusty Lopez mag pa run yan baka mura dyan…

  27. OO nga naman, you’re paying “Adidas” to join their event kaya mahal, so don’t compare it with Manila Int. Marathon or other events. It’s that simple. Wait na lang yung iba na mag-organize din ang “Grosby” or “Robertsons”, sigurado mura lang yun. Hehe, sali ako!

  28. pero wait lang ah. eto ang rate ng Thailand:

    Registration Fees
    16.8km 400 bht ($13.12) per person
    8km 350 bht ($11.48) per person

    Hmm. 50% lower. tsk tsk tsk.

  29. wow gold naman ang price ,,sana maganda ang t-shirt yung hindi baduy ang kulay at design,,,kahit mabagal ako pi pilitin ko sumali ,,,,,thanks sa mga sponsor at organizer

  30. sa 22o lang po d2 lang sa atin ung mahal at ginawang hanapbuhay ung fun run but sa ibang bansa like malysia kailan lang subrrang mura na madami pa giveaways na maiuwi ng runnerg particpant mga kaibigan..may personal openion lang po..

  31. Sana marami din gumaya sa Hyundai Run! Many companies can afford to do free runs even it it means being bombarded by ads and product placements. Tutal ganun na din nangyayari kahit may registration fee!
    Imagine the tremendous amount of goodwill Hyundai had generated among the consumers! I now have so much high regards for Hyundai… to the point na it made me decide to get a Hyundai over a Mitsubishi recently… all just because Hyundai did a free run!
    Medyo pangit na tingin ko sa mga companies na nagpapa FUND RUN, na sobra maningil at sangkaterba ang sponsors!!!

  32. starting this year,,, im joining marathon as much as possible… however i also consider the price… hahaha, sayang nga di ako nakasali ng nat.geo its for more than 1k and the sofitel moonlit run for 2k and this kotr another 1k? haiii…. ive only joined greentennial run, run for japan., run for your mom, and greentennial half marathon…. sana may mga marathon pa na worth it tlga….

  33. It’s more expensive than KOTR 2010. I hope Adidas won’t disappoint their runners this year (especially regarding hydration). Anyway, good luck to all those who will join this! Have fun!

  34. I must agree that the registration fee is expensive. You must have a deep pocket to be able to register. Ive decided to pick the running events Ill join this year. As running is a lifestyle for me, I have no problems kung sumali man ako sa event or not. I just wish that the organizers become more transparent as to what the costs are so that their supporters understand why the registration fees are high.

  35. wish ko lang na may kasabay to..
    un mas mura, mas organize, di puro pangako.. at DOON ako sasali..
    so Expensive Men…

  36. I love running and even if there’s no race like this I still be running. what is alarming though is that the costs of these “fun runs” are getting way too high and it absolutely takes out the fun. since its also unregulated basically they can price themselves as much as they want and being a free country I guess the best thing to do is decide if you are willing to shell-out that much money esp for runs who have no valid cause. its a corporate event so why hike the prices so much?

  37. wag kayo sumali kung mahal!!! wala naman pilitan eh.. kung habol niyo lang loot bag and freebies, it defeats the purpose of running!

  38. huh? yup it does defeat the purpose of running and maybe its high time for runners to let this opportunists we are not laughing and the last time I check this is a forum so I can what I want…loot bag and freebies? u kidding me? since when does kotr give a nice loot bag and freebies? my point it dont overcharge….same venue how come other runs cost half of those?

  39. woowww 1month electric bill ko na yan, isip muna tayo mabuti mga kapatid. Ano meron sa 16k bakit mas expensive compared to 5 & 21k?

  40. i dont have any problems with the price….
    concern ko lang is….
    wala man lang 10k….
    haha, sawa na kc ako sa 5k,
    naka apat na 5k na ako.
    gs2 ko na maglevel up.
    1st 10k ko this saturday, and 2nd 10k ko sa august…. di ko pa alam kung meron pa ko salihan 10k sa july…
    16.8k? kung sure ako na matatapos ko un why not db? kya lang puro naman foreigner kasali dun, edi nakulelat na ko… haha.
    back to 5k? hayyyyy…. level down ito!
    but nice singlet…. sulit na ung 1k. hs2 ko talaga ng 10k na category!!!! daya! haha

  41. I was reading the comments and I couldn’t help but make a couple of comments myself:

    1) Before asking about the details – why the 16.8K is more expensive than the 21K, where to register, etc. – I suggest you read articles about the run. Wag naman tayo tamad magbasa and umasa sa sagot ng iba. Most, if not all, running events have information posted about them all over the web. It’s just up to the runners to look it up and read.

    2) I agree with the comments of some about those complaining about the high registration fee — nobody has a gun pointed to your head to register for this run. Kung namamahalan kayo, e di don’t wag kayo sumali. If you want to run and get freebies, there are a lot of other running events to choose from, hindi nga lang Adidas. If you “just want to run”, just go outside and do it. Ang dami-daming rants, but when you think about it, you’ll be getting an Adidas singlet when you sign up. Have you checked out how much an Adidas dri-fit running shirt is? Registering for the KOTR is just like buying one. Yes, you are paying for the brand. Bottomline is, if you don’t like the price, don’t join. Ganun lang kasimple.

  42. @ian carlo rinosa, if you will cover several 10k races then 16k should be a get springboard especially if you will eventually land on a 21k race

    as for me, i want to register for the 16.8km distance and opt out on the 21k. para kseng masaya especially na andun ung mga champions ng ibang region. oks lang din na kahit kulelat ako, hehehe :)

  43. thanks Cecille, but what I mean is the regular registration, I think I read somewhere na June 15 ung start nung regular registration, but it seems na hindi natuloy or wala tlgang announcement pa.

  44. Anyway, if there are no other good 21KM runs on October, I’ll probably join… But so far, the price is a bit too much for me (not complaining since I have the option not to join), but it just scares me since it might trigger other events to raise their prices higher for no apparent reason. Adidas does have quality singlets, so I hope other event organizers know this and won’t raise their prices just to keep up with Adidas runs… I think this is what the others who complain about the high prices of runs feel @Tint., I know that we can all just run outside for free, but it’s not the same with running with lots of people or running with a cause. Just my 2 cents.

  45. How did they come up with a 16.8K?

    According to adidas, the 16.8K represents the sum of the distances covered by the five countries.

    “16.8KM x 5 countries = 84KM, which is equivalent to 2 marathons in 1 year. This is the healthy and effective distance when joining a competition. As per coach Rio, running 2 marathons in 1 year is highly acceptable and can give you the stability that you need when you compete. So for 2011, adidas SEA KOTR is able to mount 2 marathons in 1 year.”

    Why is the registration more expensive than the 21K?

    It is expensive because this is the premium event category for the adidas KOTR 2011. While other events place a premium on the longest distance, adidas is giving this new category the prestige for participating Southeast Asian countries.

    Here’s what you will be expecting for the 16.8K

    1st ever adidas SEA King of the Road (one male and one female will be named as the adidas SEA KOTR 2011 champion)
    The prestige of competing with other 8 representatives from other countries (Malaysia, Thailand, Singapore and Indonesia)
    Finishers medal for 16.8K (Note: Other categories will have a medal too according to adidas)

  46. in my opinion, this is a simple scam, imagine you have to shell out now but the race kit is available only by Oct? Pinagkakakitaan na tayo….sad

  47. When and where can I collect my Race Kit?

    Registered participants are invited to gather at the KOTR 2011 Kick-Off Assembly from Oct 10-12 at the NBC Tent, Bonifacio Global City, where race kits containing singlet, timing device, and other race paraphernalia will be distributed and a variety of activities await everyone. Those who have availed of the Free Run Promo get their race kits shipped to their mailing address for free.

    Read more:

  48. For sure, kaya mahal dahil may brand name nila ang singlet and also mag mamaganda kasi international kaya mag mamaganda tayong mga Pinoy. jeeeeez

  49. Hi,

    Ala pa bang di online registration? panu yan ala pa ako pssport.. yun ang kailangan sa Online Registration eh…. buti kung all 5 Run sasalihn ko internationaly.. eh last na ito diba… sana naman maisip nila na di lahat ng Runner have a passport… wahhhhh….

  50. sabi nyo pwede entry sa adidas shangri-la plaza mall punta kami la naman sabi nila dun online lang so panu naman ang mga frend namin na alang computer and credit card san sila pwde magregister sa runnr sa global naman ala pa rin unilab lang ang andun……..

  51. i take that back. on-site registration starts on Aug 22. one simply pay up and you’ll get a reservation code which you will use to secure a race slot by signing up on their website. so no need to use a credit card

  52. @barefootdaves
    ah okies. Aug 22 pa ba? coz someone informed me that cash reg payments on selected Adidas outlets have already started yday Aug 15th.

    eniweis, cant wait for the climacool KOTR singlets to be avail 1st week of October!


Please enter your comment!
Please enter your name here