PUMA Launches Vibrant New Deviate NITRO™ Elite HYROX Colorway

PUMA introduces a bold new teal colorway of the Deviate NITRO™ Elite HYROX, arriving in the Philippines on July 1.

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The HYROX-specific racing shoe arrives in a vibrant teal colorway and will be available locally beginning July 1, 2026.

HYROX athletes in the Philippines will soon have another race-day shoe to consider.

PUMA has unveiled a new colorway of the Deviate NITRO™ Elite HYROX, a high-performance racing shoe developed specifically for the demanding combination of running and functional fitness found in every HYROX competition.

Introduced ahead of the 2026 HYROX World Championships in Stockholm, the new version features a bold mix of teal, lavender, and lime green – a design inspired by the energy, intensity, and determination athletes bring to the competition floor.

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But the Deviate NITRO™ Elite HYROX is more than just a colorful update. Since the shoe was launched earlier this year, athletes wearing it have already recorded four HYROX world records, helping establish it as one of PUMA’s leading race-day options for the growing fitness racing community.

Built for Both the Runs and the Stations

Unlike a traditional road race, HYROX requires athletes to complete eight one-kilometer runs, with a functional workout station waiting after every running segment.

Competitors have to move continuously between running, sled pushes, sled pulls, rowing, burpee broad jumps, farmer’s carries, sandbag lunges, and wall balls.

That means a HYROX shoe cannot focus on speed alone. It also needs to provide enough stability, traction, and control for the workout stations.

Developed with input from elite HYROX athletes, the Deviate NITRO™ Elite HYROX is designed to deliver cushioning and propulsion during the running portions while remaining dependable across the different movements and surfaces encountered throughout the race.

Key Features

The shoe is equipped with NITROFOAM™ ELITE cushioning, providing lightweight responsiveness and energy return to help athletes maintain their pace across all eight running segments.

A full-length carbon-fibre PWRPLATE is incorporated into the midsole to improve propulsion and running efficiency, especially when athletes are trying to regain their rhythm after completing a demanding workout station.

Underfoot, a specially developed PUMAGRIP outsole provides traction across running lanes, sled areas, and functional fitness surfaces.

Together, these features create a racing shoe designed not only to help athletes run faster, but also to handle the constant transitions that make HYROX uniquely challenging.

“The HYROX World Championships are the biggest event in the sport, so it’s exciting to see athletes get first access to the ultimate HYROX race-day shoe in the new colourway there,” said PUMA athlete and HYROX world-record holder Joanna Wietrzyk.

“The Deviate Elite HYROX was built specifically for the demands of our sport, and it’s become a key part of my race-day setup.”

Philippine Price and Availability

The new PUMA Deviate NITRO™ Elite HYROX colorway will be available in the Philippines beginning July 1, 2026, with a retail price of ₱14,800.

It will be available through PUMA.com, PUMA flagship stores, and selected PUMA retailers nationwide.

For athletes preparing for their next HYROX race – or runners looking for a fast shoe capable of handling more than straight-line speed – the Deviate NITRO™ Elite HYROX offers an interesting combination of propulsion, grip, and race-day performance.

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