For many men, self-care used to mean just grooming or looking presentable. But today, it has become something bigger. It is about building better habits, taking care of your health, staying active, and having the confidence to take on life’s daily challenges.
This is the message behind Watsons’ #MadeForMen campaign, an initiative that puts men’s grooming, health, and personal care front and center.
Launched on June 16, 2026 at the SM Megamall Fashion Hall, the campaign highlights Watsons as a complete destination for men’s everyday self-care needs, from grooming essentials and hygiene products to vitamins, supplements, and wellness support.
To further strengthen the campaign, Watsons has also partnered with Spartan Race Philippines from July to December 2026. Known as one of the world’s toughest obstacle course races, Spartan Race challenges participants through endurance, strength, resilience, and mental toughness.
For Watsons, the partnership is a reminder that preparation does not only happen in training. It also happens in the small daily habits that help men look good, feel strong, recover well, and stay ready for whatever challenge comes next.
Throughout the Spartan Race season, Watsons will be present as an on-ground wellness partner, bringing wellness-focused experiences to race participants. From grooming and personal care to vitamins, supplements, hygiene products, and recovery support, Watsons aims to be part of every man’s active lifestyle journey.
At the heart of the #MadeForMen campaign is Watsons’ wide selection of products made for men’s complete care needs. The campaign features leading grooming, personal care, and wellness brands such as Old Spice, Gillette, Nivea, Rexona, Axe, Garnier, Camou, STR8, Watsons Collection, Durex, Revicon, and more.
During the launch, guests were introduced to the Bro Hub, a dedicated space designed to make men’s self-care more approachable, educational, and engaging. The event featured grooming tutorials led by grooming expert Ben Villegas, a scent discovery experience through the Scentsational Bar, and expert consultations on men’s health and wellness.
“Watsons is here for men’s grooming and self-care all year round, and Bro Hub is one of the ways we support that journey, from grooming and personal care to vitamins, supplements, and wellness solutions,” shared Kristine Michelle Semilla, Watsons Category Manager for Men’s Grooming and Electricals.
Adding more energy to the campaign, Watsons also introduced P-pop powerhouse SB19 as Watsons Men’s newest brand ambassadors. Through the partnership, Watsons reinforces the idea that looking and feeling your best can help men move through life with greater confidence.
Customers can also enjoy exclusive benefits through Watsons Club, including discounts, member-only promotions, and special offers. Through the Watsons Community, members can access product trials, exclusive events, and opportunities to become Watsons Key Opinion Leaders and brand ambassadors.
With over 1,200 stores nationwide and convenient shopping through the Watsons App, including Express Delivery and Click & Collect, Watsons continues to make it easier for men to prioritize their grooming, health, and wellness needs.
Through #MadeForMen and its partnership with Spartan Race Philippines, Watsons continues to champion complete care for men, encouraging more men to take care of themselves, stay active, and face every challenge with confidence.
For updates, follow @watsonsph on Instagram.
