Fitbit Charge 3: the Smartest Fitness Tracker


MANILA – November 15, 2018, Fitbit—the leading global wearables brand today, announced the availability of the Fitbit Charge 3™ at major retailers worldwide for PHP9,990. Charge 3, the latest evolution of the best-selling Charge family of devices a premium swim-proof design with a large touchscreen display, the most advanced health and fitness features on a tracker, and is their smartest tracker, yet. With all features powered by up to 7 days of battery life.

First impressions of the newest addition to the line of Charges depict a premium look and feel that is optimized for functionality and adaptability. Crafted from exceptionally lightweight materials such as an aerospace-grade aluminum case and Corning ® Gorilla ® Glass 3 display, the Charge 3 presents with a slimmer, modern silhouette look, that is both comfortably aesthetic and incredibly durable. The Charge 3 also offers a more intuitive experience and makes many important functions more accessible with a touchscreen display that is larger and brighter than earlier models.

Lifestyle photo of Fitbit Charge 3

Premium design, health & fitness, and smart features are the core design principles considered in the making of the Charge 3. “With Charge 3, we’re offering consumers a purpose-built sleek, premium device for those who prefer trackers and want advanced health and fitness features along with the smart features they need to stay connected. Charge 3 is our most innovative tracker, yet; featuring our most advanced sensor technology, bringing the relative SpO2 sensor to the tracker from factor for the first time,” says James Park, co-founder, and CEO of Fitbit.

Lifestyle photo of Fitbit Charge 3

At the media launch held at Shangri-La the Fort, Louis Lye, Regional Director for Southeast Asia, Hong Kong and Taiwan, together with Senior Sales Training Manager for Southeast Asia, Fitbit, WT Soh go on to explain what fitness enthusiasts can expect from the claimed “smartest fitness tracker”. Additional to the SpO2 sensor, the Charge 3 also has an integrated Heart Rate Zone tracker with the help of PurePulse® technology.

Users are also provided an All-Day Calorie Burn and Real-time Exercise Goal tracking system that provides insights on how to optimize daily activity to hit their fitness goals more efficiently. On top of the more accurate cardiovascular monitors, fitness enthusiasts will be glad to know that they also get more flexibility, and thus, enabled to do more and mix up their routines, as the Charge 3 provides goal-based exercise monitoring for over 15 different exercises.

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Product render of Fitbit Charge 3, front view, showing calendar notification

On a final note, the Fitbit Charge 3 also launches with a new capability that users will find makes it not just convenient for tracking their fitness and health, but also in staying connected and tuned-in to other aspects of daily living. As the smartest fitness tracker in the market, the Charge 3 now has the essential smart features integrated on the wearable, such as expanded smartphone notifications, weather updates, and in the future will allow Android users a quick reply option on the Fitbit, itself.

All-in-all, the Fitbit Charge 3 will not just make for the ideal workout companion, but a daily necessity for individuals who like to keep themselves busy, without missing a thing. For more details on the Charge 3, check out their website at

The units will be available in the Philippines by the third week of November at retail partners nationwide, including; Digital Walker, Beyond the Box, select Toby’s Sports branches, iBook, iCenter, Mobile1, Globe, Gadgets in Style, Hivemind, Timeline, The Inbox Store, iLiberty, and Rnnr. Units will also be made available online at Lazada and Zalora for PHP 9,990 and is available in black with a graphite aluminum case or blue gray with a rose gold aluminum case; accessories range from PHP 1,690 to PHP 2,990.

The Fitbit Charge 3 Special edition is also available at SRP PHP 10,990.


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