Nike+ Running partners with Spotify to develop a game-changing experience that unites the tracking of the Nike+ Running App with the world’s largest music streaming service.
When it comes to running, music is motivation – just ask the earbud-wearing athletes pounding sidewalks, tracks, treadmills and tree-lined trails. Likewise, an ever-growing body of research has confirmed music’s performance-enhancing effects: it can reduce a runner’s perception of exertion and fatigue as well as increase happiness and excitement.
Nike+ Running’s newest app update, developed in partnership with Spotify, integrates these findings and builds upon the success of the Nike+ Run Club playlists already on Spotify by enhancing runners’ overall in-run music experience. Notably, the update introduces Nike exclusive Pace Stations, which invite users to input their pace goal and musical preference. This data then informs a target BPM (beats per minute), which in turn creates a personalized 100-song playlist designed to push the runner’s pace. The first-of-its-kind instructive experience then guides runners to their goals when they step in-beat to the prescribed songs.
“Since our launch as the original running app in 2006, music has always been core to the Nike+ Running experience” said Adam Roth, Nike VP, Global Running Brand Marketing. “Our partnership with Spotify takes that experience to a new level, leveraging personalized music as motivational fuel every run, for every runner.”
The update, which debuts July 20, allows users to stream Spotify’s 30-million-song catalog directly from the Nike+ Running app.
Spotify music is also an integral part of the Nike “Find Your Fast” challenge this summer. An eight-week program developed by expert Nike+ Run Club coaches, the challenge includes workouts, tunes and expert tips to help all runners, whether they are completing their first mile or realizing a personal best.
“Nike and Spotify are combining forces to create the ultimate motivating experience for runners,” said Erin Clift, VP Consumer and Partner Marketing, Spotify. “Nike+ runners now have access to millions of tracks through Spotify to help them achieve their personal goals and find their fast this summer.” – ADV
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